:root{--paper:#e9e5db;--ink:#121212;--dark:#101010;--light:#f0ede5;--signal:#b8d900;--line:rgba(18,18,18,.22);--pad:clamp(20px,3.2vw,56px);--gap:24px;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--paper);font-synthesis:none}*{box-sizing:border-box}body{margin:0}img,video{display:block;width:100%;height:auto}img{object-fit:contain}figure{margin:0;min-width:0}h1,h2,h3,p{margin:0}a{color:inherit}.grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:var(--gap)}footer{display:flex;justify-content:space-between;gap:24px;padding:28px var(--pad);font:12px/1.4 "Helvetica Neue",Helvetica,Arial,sans-serif;letter-spacing:.1em;text-transform:uppercase}.entry{padding:0 var(--pad) 128px}.entry-header{border-top:1px solid var(--line);padding:32px 0 52px}.number,.eyebrow,small,figcaption,.chapter-label>span,.chapter-note,summary{font:12px/1.4 "Helvetica Neue",Helvetica,Arial,sans-serif;letter-spacing:.1em}.number,.eyebrow,small,figcaption,.chapter-label>span,summary{text-transform:uppercase}.number{grid-column:1/3;padding-top:1px}.number:before{content:"";display:inline-block;width:7px;height:7px;background:var(--signal);margin-right:12px}.entry-title{grid-column:3/13}.eyebrow{letter-spacing:.14em;margin-bottom:22px}.entry-title h2{font-size:clamp(44px,6.1vw,88px);line-height:.94;letter-spacing:-.06em;font-weight:500;max-width:1100px}.span4{grid-column:span 4}.span5{grid-column:span 5}.span6{grid-column:span 6}.span7{grid-column:span 7}.span8{grid-column:span 8}.wide{grid-column:2/12}.orb-details{display:flex;flex-direction:column;justify-content:space-between;gap:24px}.orb-media{align-items:start}.orb-details figure:last-child{margin-top:12px}figcaption{color:#59564f;padding-top:12px;letter-spacing:.07em;font-size:11px}.entry-copy{padding:44px 0 64px;align-items:start}.entry-copy>p{grid-column:3/9;font-size:clamp(17px,1.4vw,21px);line-height:1.55;max-width:66ch}.entry-copy>small{grid-column:10/13;line-height:1.6;color:#59564f;font-size:11px}.offset{padding-top:90px}.break-media{gap:36px}.dark{padding-top:48px;background:var(--dark);color:var(--light);--line:rgba(240,237,229,.3)}.dark .entry-copy small,.dark figcaption,.dark .chapter-copy small{color:#b8b6af}.chapter-label{margin:38px 0 28px;display:flex;align-items:baseline;gap:30px}.chapter-label>span{min-width:200px;color:#666158;font-size:11px}.dark .chapter-label>span{color:#b8b6af}.chapter-label h3{font-size:clamp(26px,3vw,43px);font-weight:400;letter-spacing:-.045em;line-height:1.06}.chapter-note{max-width:650px;margin:0 0 64px 17%;letter-spacing:0;font-size:15px;line-height:1.5;color:#59564f}.dark .chapter-note{color:#b8b6af}.dark .entry-copy{padding-bottom:24px}.chapter-row{align-items:center;margin-bottom:80px}.chapter-copy{padding:0 24px}.chapter-copy p{font:clamp(18px,1.5vw,22px)/1.45 Georgia,serif;margin-bottom:24px}.chapter-copy small{display:block;line-height:1.7;font-size:11px}.social-row{margin-bottom:28px;justify-items:center}.tupi-craft{align-items:start;justify-items:center}.tupi-motion{align-items:start;margin-top:56px}.tupi-motion .chapter-label,#tupi-collective>.chapter-label{display:block;margin-top:0;min-height:86px}.tupi-motion .chapter-label>span,#tupi-collective>.chapter-label>span{display:block;margin-bottom:12px}.tupi-motion>.span7{padding-top:96px}.closing-detail{align-items:center;margin-top:72px}.closing-text{font-size:clamp(42px,5vw,76px);line-height:.99;letter-spacing:-.055em;padding-left:10%}.closing-text em{font-family:Georgia,serif;font-weight:400}details{margin-top:10px}summary{cursor:pointer;width:max-content;min-height:44px;display:flex;align-items:center;border-bottom:1px solid var(--line);font-size:10px}summary:before{content:"+";margin-right:10px;font-size:16px}details[open] summary:before{content:"−"}details video{margin-top:16px;background:#101010}footer{border-top:1px solid var(--line);margin:0 var(--pad);padding:30px 0 40px}.skip{position:absolute;top:-100px;padding:12px;background:var(--paper);z-index:10}.skip:focus{top:10px}:focus-visible{outline:2px solid var(--signal);outline-offset:5px}
@media(max-width:800px){:root{--pad:20px;--gap:20px}.entry{padding-bottom:76px}.entry-header{grid-template-columns:24px minmax(0,1fr);gap:16px;padding:24px 0 32px}.number{grid-column:1;font-size:11px}.number:before{display:none}.entry-title{grid-column:2}.eyebrow{font-size:10px;letter-spacing:.09em;line-height:1.5;margin-bottom:16px}.entry-title h2{font-size:clamp(38px,11vw,58px);line-height:.96;overflow-wrap:normal}.grid:not(.entry-header){display:flex;flex-direction:column;gap:28px}.grid>*{min-width:0;width:100%}.orb-details{gap:28px}.orb-details figure:last-child{margin-top:0}.entry-copy{padding:28px 0 36px!important;gap:18px!important}.entry-copy>p{font-size:17px;line-height:1.55}.entry-copy>small{font-size:10px;line-height:1.6;max-width:34ch}.offset{padding-top:0}.break-media{gap:30px!important}figcaption{font-size:10px;line-height:1.5;padding-top:10px}.dark{padding-top:28px}.chapter-label{display:block;margin:30px 0 22px}.chapter-label>span{display:block;min-width:0;font-size:10px;margin-bottom:12px}.chapter-label h3{font-size:30px;line-height:1.08}.chapter-copy{padding:0}.chapter-copy p{font-size:20px;margin-bottom:18px}.chapter-copy small{font-size:10px;line-height:1.6}.chapter-row{margin-bottom:52px}.chapter-note{margin:0 0 40px;max-width:none;font-size:15px}.social-row{margin-bottom:24px}.tupi-motion{margin-top:30px;gap:48px!important}.tupi-motion>.span7{padding-top:0}.tupi-motion .chapter-label,#tupi-collective>.chapter-label{min-height:0}.closing-detail{margin-top:46px}.closing-text{padding:12px 0 0;font-size:48px}.tupi-craft figure{align-self:center}.closing-detail figure{max-width:300px}footer{font-size:10px;line-height:1.5}summary{min-height:44px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}


.campaign-pair{align-items:start}.campaign-pair+.campaign-pair{margin-top:64px}
@media(max-width:800px){.campaign-pair{gap:24px!important}.campaign-pair+.campaign-pair{margin-top:56px}}


:root{--font-micro:"Helvetica Neue",Helvetica,Arial,sans-serif;--project-title-size:clamp(52px,8.2vw,132px)}
.site-header{position:fixed;inset:0 0 auto;z-index:40;height:64px;padding:10px var(--pad);display:flex;justify-content:space-between;align-items:center;background:#111;color:#f0ede5;font:500 12px/1.4 var(--font-micro);letter-spacing:.07em;text-transform:uppercase}
.site-header a{text-decoration:none;display:inline-flex;align-items:center;min-height:44px}.wordmark{font-weight:700}.site-header nav{display:flex;gap:clamp(18px,3vw,48px)}
[id]{scroll-margin-top:84px}.skip{position:fixed;z-index:100}
.hero{min-height:100svh;padding:16svh var(--pad) max(7svh,calc(17.2222svh - 34px));display:grid;grid-template-columns:repeat(12,minmax(0,1fr));grid-template-rows:auto auto minmax(24px,1fr) auto;column-gap:24px;row-gap:0}
.hero-heading{grid-column:3/13;grid-row:1}.hero .eyebrow{font:500 12px/1.35 var(--font-micro);letter-spacing:.075em;margin:0}
.hero h1{font-size:var(--project-title-size);font-weight:500;line-height:.84;letter-spacing:-.072em;margin:22.38px 0 0}
.hero-dek{grid-column:3/8;grid-row:2;margin-top:24px;font:clamp(19px,1.65vw,27px)/1.3 Georgia,serif}
.hero-scope{grid-column:9/13;grid-row:4;font:500 12px/1.4 var(--font-micro);letter-spacing:.075em;text-transform:uppercase;align-self:start}
.back-link{font:500 12px/1.4 var(--font-micro);letter-spacing:.07em;text-transform:uppercase;text-decoration:none;display:inline-flex;align-items:center;min-height:44px;width:fit-content;border-bottom:1px solid var(--line)}

.campaign-variations{display:grid;grid-template-columns:1fr 1fr;gap:36px}.campaign-variations .campaign-pair{gap:12px}.campaign-variations .campaign-pair+.campaign-pair{margin-top:0}
.break-secondary{grid-template-columns:repeat(12,minmax(0,1fr));align-items:start}.break-secondary figure:first-child{grid-column:3/7}.break-secondary figure:last-child{grid-column:7/11}
.brand-intro{padding:0 0 28px!important}.brand-intro>p{grid-column:3/10}.brand-intro>small{grid-column:11/13}
#nubik .entry-header{padding-bottom:32px}#nubik .chapter-label{display:block;margin:30px 0 32px}#nubik .chapter-label>span{display:block;min-width:0;width:auto;margin-bottom:12px;font-size:12px;color:var(--signal)}
#nubik .chapter-label h3{font-size:24px;line-height:1.2;letter-spacing:-.025em}#nubik .chapter-row{margin-bottom:0}#nubik>.chapter-row+.chapter-label{margin-top:80px}#nubik>.chapter-note{margin-bottom:80px}#nubik .chapter-copy p{font:17px/1.5 Arial,Helvetica,sans-serif}
.nubik-secondary{display:grid;grid-template-columns:1fr 1fr;gap:48px;border-top:1px solid var(--line);margin-top:40px;padding-top:38px}
#nubik .nubik-secondary .chapter-label{min-height:0;margin-top:0}#nubik .nubik-secondary .chapter-label h3{font-size:21px}
.nubik-secondary .social-row{display:flex;gap:16px;align-items:start;justify-content:start}.nubik-secondary .social-row figure{width:calc(50% - 8px);max-width:280px!important}
.nubik-secondary .chapter-row{display:block}.nubik-secondary .chapter-row figure{max-width:480px}.nubik-secondary .chapter-copy{padding:20px 0 0}.nubik-secondary .chapter-copy p{margin-bottom:12px}.nubik-secondary .chapter-note{margin:0!important}.nubik-secondary .chapter-row{margin:0!important}
.cultural-intro>p{grid-column:3/9;font-size:clamp(17px,1.4vw,21px);line-height:1.55}.cultural-intro{margin-bottom:36px}
.tupi-craft [data-slot="tupi-dominant"]{max-width:500px!important}.tupi-craft [data-slot="tupi-interaction"]{max-width:480px!important}
.tupi-event-extra{margin-top:40px}.tupi-event-extra figure{grid-column:1/7;margin-top:0!important;max-width:720px!important}
@media(max-width:800px){
 :root{--project-title-size:clamp(46px,14vw,64px)}
 .site-header{font-size:10px}.site-header nav{gap:0}.site-header nav a{justify-content:center;padding:0 6px;min-width:44px}
 .hero{min-height:calc(100svh + 64px);padding:calc(29svh - 38.58px) var(--pad) 48px;display:flex;flex-direction:column;gap:0}
 .hero h1{line-height:.88}.hero-dek{margin-top:24px;font-size:20px}.hero-scope{margin-top:auto;padding-top:48px;order:3}
 .hero-heading{order:1}.hero-dek{order:2}
 .eyebrow,figcaption,.entry-copy>small,.chapter-label>span,.chapter-copy small{font-size:12px;line-height:1.5;letter-spacing:.075em}
 .campaign-variations{display:flex;flex-direction:column;gap:32px;padding:0 16px}.campaign-variations .campaign-pair{gap:12px!important}.campaign-variations .campaign-pair+.campaign-pair{margin:0}
 .break-secondary{padding:0 16px;gap:24px!important}
 .brand-intro{padding:0 0 24px!important}.brand-intro>small{max-width:none}#nubik .chapter-label{margin-bottom:28px}#nubik .chapter-label>span{margin-bottom:12px}#nubik>.chapter-row+.chapter-label{margin-top:48px}#nubik>.chapter-note{margin-bottom:48px}#nubik .chapter-label h3{font-size:24px}
 .nubik-secondary{display:flex;flex-direction:column;gap:48px;margin-top:24px;padding-top:23px}.nubik-secondary .social-row{flex-direction:column;gap:20px;align-items:start}.nubik-secondary .social-row figure{width:100%;max-width:300px!important}#nubik .nubik-secondary .chapter-label{min-height:0}.nubik-secondary .chapter-row figure{max-width:300px}
 .cultural-intro{margin-bottom:24px}.cultural-intro>p{font-size:17px}.tupi-motion{gap:30px!important}.tupi-event-extra{margin-top:30px}
 footer{flex-direction:column;gap:12px;font-size:12px}
}


@media(min-width:801px){
 .tupi-craft [data-slot="tupi-dominant"]{grid-column:1/6;justify-self:end}
 .tupi-craft [data-slot="tupi-interaction"]{grid-column:6/11;justify-self:start;padding-top:48px}
 .tupi-motion>.span7{grid-column:7/12}
}
@media(max-width:800px){
 .tupi-craft{gap:18px!important}
 .tupi-motion>.span7{max-width:300px}
}


footer{font-weight:500;letter-spacing:.07em;align-items:center}
.footer-home-link{color:inherit;font:inherit;letter-spacing:inherit;text-transform:inherit;text-decoration:none}
footer .editorial-link{display:inline-flex;align-items:center;gap:.4em;width:fit-content;min-height:44px;padding-bottom:.35rem;border:0;text-decoration:none;background-image:linear-gradient(currentColor,currentColor);background-repeat:no-repeat;background-position:left bottom;background-size:0 1px;transition:background-size 220ms ease,color 220ms ease}
footer .link-arrow{display:inline-block;transition:transform 220ms ease}
footer .editorial-link:hover,footer .editorial-link:focus-visible{background-size:100% 1px}
footer .editorial-link:hover .link-arrow,footer .editorial-link:focus-visible .link-arrow{transform:translate(4px,-1px)}
.footer-home-link:focus-visible{outline:3px solid #b8ff00;outline-offset:4px}
@media(max-width:800px){footer{align-items:flex-start}}
@media(prefers-reduced-motion:reduce){footer .editorial-link,footer .link-arrow{transition:none}}


#no-one-moves-like-you .entry-copy{padding-bottom:64px}



:root{
 --motion-fast:160ms;
 --motion-base:180ms;
 --motion-project-index:200ms;
 --motion-ease:cubic-bezier(.2,.7,.2,1);
}
.site-header>nav[aria-label="Primary navigation"] a,
.site-header>.wordmark{position:relative;transition:color var(--motion-fast) var(--motion-ease)}
.site-header>nav[aria-label="Primary navigation"] a::after,
.site-header>.wordmark::after{
 content:"";position:absolute;pointer-events:none;
 left:var(--menu-rule-inset,0px);right:var(--menu-rule-inset,0px);
 top:calc(50% + .5em + 3px);height:1px;background:var(--signal);
 transform:scaleX(0);transform-origin:left center;
 transition:transform var(--motion-fast) var(--motion-ease);
}
.site-header>.wordmark::after{left:0;right:auto;width:14px}
.site-header>nav[aria-label="Primary navigation"] a:focus-visible::after,
.site-header>.wordmark:focus-visible::after{transform:scaleX(1);transition-duration:var(--motion-base)}
.site-header>nav[aria-label="Primary navigation"] a:focus-visible,
.site-header>.wordmark:focus-visible{outline:2px solid currentColor;outline-offset:4px}
.site-header>.wordmark:focus-visible::after{transition-duration:var(--motion-fast)}
@media(hover:hover) and (pointer:fine){
 .site-header>nav[aria-label="Primary navigation"] a:hover::after,
 .site-header>.wordmark:hover::after{transform:scaleX(1);transition-duration:var(--motion-base)}
 .site-header>.wordmark:hover::after{transition-duration:var(--motion-fast)}
}
@media(max-width:800px){
 .site-header>nav[aria-label="Primary navigation"] a{--menu-rule-inset:6px}
 .site-header>nav[aria-label="Primary navigation"] a:active::after{transform:scaleX(1)}
}

@media(prefers-reduced-motion:reduce){
 .site-header>nav[aria-label="Primary navigation"] a,
 .site-header>nav[aria-label="Primary navigation"] a::after,
 .site-header>.wordmark,.site-header>.wordmark::after{transition:none}
}
@media(forced-colors:active){
 .site-header>nav[aria-label="Primary navigation"] a::after,
 .site-header>.wordmark::after{background:Highlight}
}


#tupi-collective .closing-detail{background:var(--dark);color:var(--light);margin-left:calc(-1 * var(--pad));margin-right:calc(-1 * var(--pad));padding:72px var(--pad);margin-bottom:-128px}
#tupi-collective .closing-detail figcaption{color:#b8b6af}
@media(max-width:800px){
 #tupi-collective .closing-detail{padding:46px var(--pad);margin-bottom:-76px}
}


.archive-strip{grid-column:7/13;grid-row:3;align-self:center;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:12px;padding:28px 0 36px;min-width:0}
.archive-fragment{position:relative;min-width:0;text-decoration:none;display:block}
.archive-fragment img{width:100%;height:clamp(160px,15vw,216px);object-fit:cover;opacity:.82;transition:opacity var(--motion-base) var(--motion-ease)}
.archive-fragment-1 img{object-position:50% 50%}
.archive-fragment-2 img{object-position:64% 70%}
.archive-fragment-3 img{object-position:51% 50%}
.archive-fragment-4 img{object-position:50% 50%}
.archive-fragment-5 img{object-position:72% 50%}
.archive-number{display:block;padding-top:12px;font:500 11px/1.4 var(--font-micro);letter-spacing:.075em}
.archive-number::after{content:"";display:inline-block;width:16px;height:2px;margin:0 0 3px 10px;background:var(--signal);opacity:0;transition:opacity var(--motion-base) var(--motion-ease)}
.archive-name{position:absolute;top:100%;left:0;right:0;margin-top:6px;font:500 10px/1.3 var(--font-micro);letter-spacing:.025em;opacity:0;transition:opacity var(--motion-base) var(--motion-ease);pointer-events:none}
.archive-fragment:focus-visible{outline:2px solid var(--ink);outline-offset:5px}
.archive-fragment:focus-visible img,.archive-fragment:focus-visible .archive-number::after,.archive-fragment:focus-visible .archive-name{opacity:1}
@media(hover:hover) and (pointer:fine){.archive-fragment:hover img,.archive-fragment:hover .archive-number::after,.archive-fragment:hover .archive-name{opacity:1}}
.guide-motion-toggle{display:block;width:112px;min-height:44px;margin:-12px 0 18px;padding:0;border:0;background:transparent;color:inherit;font:500 12px/1.4 var(--font-micro);letter-spacing:.035em;text-align:left;text-decoration:underline;text-underline-offset:6px;text-decoration-color:var(--line);cursor:pointer;transition:text-decoration-color var(--motion-base) var(--motion-ease)}
.guide-motion-toggle[hidden]{display:none}
.guide-motion-toggle:hover,.guide-motion-toggle:focus-visible{text-decoration-color:var(--signal)}
.guide-motion-toggle:focus-visible{outline:2px solid var(--signal);outline-offset:4px}
@media(max-width:800px){
 .hero{min-height:0}
 .hero-scope{margin-top:0}
 .archive-strip{order:4;align-self:stretch;grid-template-columns:repeat(5,minmax(0,64px));justify-content:space-between;gap:8px;padding:28px 0 24px}
 .archive-fragment img{height:82px}
 .archive-number{padding-top:10px}
 .archive-name{font-size:9px}
 .guide-motion-toggle{margin-top:-6px}
}
@media(prefers-reduced-motion:reduce){.archive-fragment img,.archive-number::after,.archive-name,.guide-motion-toggle{transition:none}}
@media(forced-colors:active){.archive-number::after{background:Highlight}.archive-fragment:focus-visible{outline-color:Highlight}}

/* Match the inset Motion identity header to its existing ten-column media. */
@media(min-width:801px){#nubik>.brand-intro+.chapter-label{margin-left:calc((100% + var(--gap))/12)}}