04 / Project
Film · Storytelling · Production
Translating complex client stories into clear, human visual experiences on screen.
Creative Direction · Storyboarding · Production Planning · Camera Operation · Cinematography · Editing · Motion Design
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The challenge
Each brief brought together transformation, technical detail and multiple stakeholders. The challenge was to translate that material into an experience that felt clear, credible and human on screen.
Selected films
A closer look at the images behind each story. Play each film below.
01
Making complex products easier to quote.
Interviews with the Rotobec team connect the complexity of heavy-equipment sales to the everyday work of preparing a quote. Factory scenes, people at work and on-screen system demonstrations bring the Salesforce CPQ story into the company’s industrial setting, linking product detail with the people managing it.
02
Student service, from the student’s side.
Students, college staff and project collaborators describe the difficulty of finding answers across departments and the move towards connected support. Interviews, campus activity and ServiceNow demonstrations follow the story from fragmented enquiries to a shared service experience, keeping the people seeking and providing help in view.
03
A shared conversation about community.
Paired conversations and a wider round-table discussion bring together perspectives on community needs, donor relationships and the role of technology at United Way. The film moves between individual speakers and the group as they discuss data, a shared CRM foundation and the partnerships involved in supporting their work.
04
Connecting systems across divisions.
The Carmela Industries story centres on inventory, communication across divisions and the experience of changing familiar systems. Client interviews, a Deloitte presenter, workplace scenes and software demonstrations carry the explanation, while on-screen typography marks key themes. Personal accounts keep the technical discussion connected to the people using the tools.
What I led
I translated shared narrative direction into a visual approach, led the crew on set and carried that approach through post-production. Story direction was developed collaboratively with marketing and copywriting.
Behind the scenes
Light, equipment, framing and camera angles are all part of the same visual decision-making. I use those choices to translate the story into engaging images with a clear photographic point of view.
From complexity to human story
Across different environments, the intent stayed consistent: reveal the human experience inside complex change through considered images, sound, pacing and motion.
Collaboration Narrative direction was developed with marketing and copywriting. Marcus led visual development and production execution.
Rotobec End-to-end audiovisual production, storyboard, shot list, logistics, equipment and crew direction, camera operation, edit, audio mix and motion. Developed with the writer.
Georgian College Visual concept, technical planning, equipment selection, lean-crew direction, Director of Photography, camera operation, video and audio edit and motion. Developed with the writer.
UWCC Pre-production, storyboard, shot list, call sheet, logistics, crew coordination, camera operation and cinematography direction, edit, audio mix and motion. Narrative clarity developed with the writer.
Carmela Industries Pre-production, storyboard, shot list, call sheet, logistics, crew coordination, camera operation and cinematography direction, edit, audio mix and motion. Narrative developed collaboratively.