ART DIRECTION · VISUAL CONCEPT
One Customer Orb


The One Customer orb places the customer at the centre as a gravitational force, drawing distinct, specialised and interconnected capabilities into alignment. A molten gold core represents the customer as valuable and dynamic. Tinted crystalline layers suggest transparency, adaptability and insight, while floating structures in brushed titanium and graphite represent the capabilities around it. Their asymmetrical balance and interconnected forms express services flexing towards customer needs, moving together by design. The white background gives this visual concept clarity, focus and room to evolve.
Visual concept and art direction · Deloitte Digital












