SELECTED ARCHIVE

More work.

A wider view of the practice across campaigns, brand expression, digital, motion and cultural work.

CAMPAIGNS · BRAND EXPRESSION · MOTION · DIGITAL · CULTURAL WORK

01

ART DIRECTION · VISUAL CONCEPT

One Customer Orb

The One Customer visual concept
Metallic layers and gold core
Orb in motion

The One Customer orb places the customer at the centre as a gravitational force, drawing distinct, specialised and interconnected capabilities into alignment. A molten gold core represents the customer as valuable and dynamic. Tinted crystalline layers suggest transparency, adaptability and insight, while floating structures in brushed titanium and graphite represent the capabilities around it. Their asymmetrical balance and interconnected forms express services flexing towards customer needs, moving together by design. The white background gives this visual concept clarity, focus and room to evolve.

Visual concept and art direction · Deloitte Digital
02

CAMPAIGN CONCEPT · CREATIVE DIRECTION · BRAND STORYTELLING

No One Moves Like You

Signature Move / Concept
Signature Move / Concept
Signature Move / Response
Signature Move / Response

A conceptual campaign for Deloitte Digital’s Salesforce Boutique, built around the distinctive way each organization grows and evolves. The idea uses movement and choreography as a narrative language, pairing fluid metallic forms with messages about identity, insight and partnership. Conceived for LinkedIn, a landing page and sales enablement, the work explores a more human expression of the offer within Deloitte’s visual world.

Conceptual project · Art direction and narrative strategy
Embedded Insight / Concept
Embedded Insight / Concept
Embedded Insight / Response
Embedded Insight / Response
Movement Is Culture / Concept
Movement Is Culture / Concept
Movement Is Culture / Response
Movement Is Culture / Response
03

CAMPAIGN · ART DIRECTION · AUDIENCE STRATEGY

Break Fix

Next Level / Transformation
Next Level / Transformation
Get ’Em Pumped / Sales teams
Get ’Em Pumped / Sales teams

A LinkedIn campaign for the Deloitte Digital and Salesforce alliance, with messages shaped for sales teams, marketing leaders and executives. Persona research informed the tone and emphasis of the creative. Visually, Deloitte Digital’s orb forms meet Salesforce’s cloud symbol in a series about transformation, turning a shared visual language into distinct messages about team performance, marketing value and connected service.

Visual concept, art direction and persona-informed messaging
Time to ROI / Marketing
Time to ROI / Marketing
Time to Connect / Service
Time to Connect / Service
04

BRAND EXPRESSION · DIGITAL · MOTION · EXPERIENCE

Nubik

A collection of work for Nubik across motion identity, digital experience, client gifts, social content and events. The brand’s Explorer archetype connects several of these expressions through discovery, curiosity and movement. The work includes individual motion and art direction assignments, a website developed with the art direction team and web developers, and a personalized gift project with artist Jason Botkin.

Motion · Digital · Objects · Social · Events
Brand expression

Motion identity

Intro and outro

Motion art direction, visual design and animation.

Website

Digital experience

Homepage / Desktop walkthrough

Stars, navigation effects and animated compositions carry the identity into the website.

Website developed with the art direction team and web developers.
Brand activation

The Cup Project

Personalized thermal cups / Stop motion

Client and partner passions became hand-drawn illustrations on individual thermal cups.

Illustration: Jason Botkin, Massive Art.
Concept development in collaboration; stop-motion video direction and production: Marcus Freitas.
Social motion

Guide Thru Change

Animated portraits introduced Nubik’s consultants and expertise on social channels. Visual design, art direction and animation.

Event experience

Salesforce User Group Montréal

An animated welcome screen for the Montreal Salesforce User Group at Tour Deloitte.

Motion design concept and production.
05

CREATIVE DIRECTION · CULTURAL BRAND · MOTION · EXPERIENCE

Tupi Collective

A long-running creative practice around Brazilian music and cultural programming, across physical objects, social motion and event communication.

01 / Physical craft

Tupicycle

Handmade invitation / Paper, print and mechanics
Handmade invitation / Paper, print and mechanics
Open to play / Musical invitation

Work for Tupi Collective moving between handmade objects, music and social communication. The Tupicycle invitation used paper mechanics, screen-printed typography and an original musical trigger to introduce the collective’s mobile stage. Animated programming and tenth-anniversary pieces brought the same festive spirit to social channels, connecting physical craft with colourful, rhythmic communication for the collective’s events and cultural programme.

Invitation design · Agenda art direction, visual design and animation · Anniversary design and motion
02 / Social motion

Agenda Tupi

Programming / Mural Festival
03 / Anniversary identity

10 Years

Tupi Collective / Tenth anniversary
Tupi Collective / Event promotion
Anniversary event communication / Jeremy Sole
Anniversary event communication / Jeremy Sole

Objects, images
and things
in motion.