01 / 03
Captain Planet
No Visa
01 / 08
Creative lead
Creative direction that connects brand,
digital experience, campaigns and storytelling.
Digital experience · Content architecture
Deloitte Digital
Canada website
Turning a global platform into a more coherent, bilingual experience for the Canadian market.
Content architecture · AEM implementation
Bilingual content · Image direction
Built for the Canadian market
A stronger foundation for a coherent Canadian digital presence.
Built within Deloitte’s existing Adobe AEM design system and components, with Canadian-specific content architecture, page implementation, imagery and English/French adaptation.
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Campaign strategy · Creative direction
Digital Products &
Innovation POV
Turning a brief into a coordinated thought‑leadership campaign built around distinct expert perspectives.
Campaign strategy · Art direction · Content · Activation
From one ask to a connected campaign
Bringing five perspectives on digital product development into view through one coordinated campaign.
Campaign architecture, visual direction, content development and rollout across LinkedIn and internal amplification, with a concluding DP&I article planned. Built within Deloitte Digital’s existing global campaign visual system.
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Client experience · Film
Client Experience
Films
From storyboard to final cut.
From complexity to human story
Transformation became more tangible through people, place and story.
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ART DIRECTION · MUSIC
Album Visual
Identities
Three releases, each shaped into a distinct visual identity around the music.
ART DIRECTION · GRAPHIC DESIGN · VISUAL IDENTITY · PACKAGING
02 / 03
Nickodemus
The Remix Machine
03 / 03
Trio Bruxo
A Bandeira do Bruxo
DISTINCT IDENTITIES · SHARED POINT OF VIEW
Each release emerged with a visual identity as distinct as the music behind it.
Selected album-art direction for Captain Planet, Nickodemus and Trio Bruxo.
Campaign operations · Experience delivery
From invitation
to attendance.
Connecting campaign strategy, CRM, content and event operations into a more coherent audience journey.
Campaign strategy · CRM · Landing pages · Automation · Event activation
Connected experience
Connected journeys made event experiences more coherent from invitation through follow-up.
An active invite → landing page → Pardot workflow used across Deloitte client-facing events.
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CREATIVE OPERATIONS · WORKFLOW DESIGN
The work behind
the work.
Turning fragmented requests, tasks and handoffs into a connected system for campaign delivery.
INTAKE · TRACKING · AUTOMATION · TASK MANAGEMENT · TEAM COORDINATION
- Intake
- Tracker
- Tasks
- Automation
FROM FRAGMENTED WORK TO REPEATABLE DELIVERY
What was fragmented became easier to coordinate and repeat.
Built across forms, SharePoint, Planner, Teams and workflow automation to structure requests, tasks and handoffs across the team.
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MORE WORK
More work.
Brand, campaigns, digital, motion and cultural work from across the practice.
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ABOUT
Creative direction across brand, digital experience, campaigns, film and the systems that make them work.
I’m a multidisciplinary Creative Lead working across art direction, digital experience, campaigns, storytelling and creative operations. I bring together visual judgment, strategic thinking and hands-on execution to move complex work from idea to delivery.
Creative Lead · Multidisciplinary Designer · M.A. Arts visuels et médiatiques, UQAM