01 / 05 · Invite
Create relevance.
06 / Project
Campaign operations · Experience delivery
From invitation
to attendance.
Connecting campaign strategy, CRM, content and event operations into a more coherent audience journey.
Strategy · Experience design · CRM architecture · Creative execution
- Fragmented outreach
- Connected journey
- Reusable model
The challenge
What looked like a series of event touchpoints was really one experience waiting to be connected.
Invitations, landing pages, registrations, confirmations and follow-ups were often handled as separate moments.
The opportunity was to make each moment lead naturally to the next for executive audiences, with less friction at every step, while working within Deloitte-approved platforms and existing technology constraints.
What I led
Designing the experience behind every touchpoint.
Strategy · Experience design · CRM architecture · Creative execution
- 01Campaign strategy and journey design
- 02Audience and segmentation planning
- 03Creative execution, landing pages and forms
- 04CRM architecture, confirmations and follow-up
- 05Measurement and tracking where attributable
The journey
From separate moments to one connected journey.
Each interaction had a different job. Its value came from what it set up next. Together, the five moments became one continuous audience experience.
02 / 05 · Landing page
Frame the value.
03 / 05 · Registration
Capture intent.
A clear path from interest to intent.
04 / 05 · Confirmation
Set expectations.
05 / 05 · Event
Deliver the moment.
In person / hybrid
In person / hybrid
The journey resolves
in a shared moment.
From journey to repeatable model
The value was in the structure between the parts.
Once the parts worked as one, the same logic could be reused across different events, partners and formats without rebuilding the experience from scratch.
Zoomforth handled event landing pages, while Account Engagement managed forms, registration and automation. The available AEM setup could not support the required Account Engagement form integration, so the journey was designed around Deloitte-approved technology rather than an idealized stack.
01Campaign briefPartner · Region · Audience
02Reusable journeyTemplates · Forms · Logic
03Connected touchpointsIntent · Registration · Follow-up
Flagship executions
One model.
Different expressions.
The structure stayed consistent while each campaign adapted to its audience, format and event context.
01 / National activation
Dreamforce 2026
A video-led destination brought multiple event formats into one campaign experience.
02 / High-touch experience
Napa Tour
Personal outreach and a focused registration path supported a more exclusive executive experience.
03 / Conference
Tech Trends
A dedicated landing page introduced the conference and its in-person experience in Montreal.
04 / Workshop
CMO & CIO Workshop
A shared destination framed a workshop for marketing and technology leaders to connect and align.
05 / Partner event
Montreal Connect
A co-branded destination brought Deloitte and Salesforce together around an evening of connection in Montreal.
06 / Roundtable
Emerging Trends
A focused landing page set the context for a private roundtable on contact centre service delivery.
07 / Focused audience
Orca Room Sessions
An audience-specific destination introduced an intimate gathering for BC-based leaders in Vancouver.
Connected experience
Connected journeys made event experiences more coherent from invitation through follow-up.
Built entirely within Deloitte-approved systems, the model brought landing pages, registration, CRM automation and follow-up into a repeatable event experience.
DeloitteExisting platforms, tools and design systems.
Marcus FreitasStrategy, experience design, CRM architecture, creative execution and activation coordination within Deloitte systems.