02 / Project
Digital experience · Content architecture
Building a coherent bilingual presence
for Deloitte Digital in Canada.
Creative Lead · Content Strategy · Program Management · AEM Implementation
24 pages·2 languages·24 stakeholder teams
48 published deliverables total · Industries · Alliances · Domains · Front Office Advantage · AI Transformation
Challenge
The previous site had gaps in Canadian-specific content and inconsistent French localization. The challenge was to create a relevant, coherent bilingual presence within a fixed AEM platform and design system.
What I led
Audit & strategyAssessed the existing experience, identified gaps and set the content direction.
Stakeholder leadershipSet the direction with page owners, gathered subject-matter input and guided decisions through approval.
Content developmentWrote the initial copy for every page and shaped revisions through focused reviews.
Bilingual adaptationLed French translation and adaptation while protecting meaning, tone and completeness.
Image directionCreated or selected imagery and defined the rationale for each page.
AEM implementationBuilt both language experiences with the available components.
QA & publicationValidated content, imagery and implementation before release.
Program coordinationConnected owners, decisions and delivery status across the program.
How the program worked
Using the content structure I had established and the internal material provided by each stakeholder team, I produced the initial copy for every page, deciding what belonged, what needed clarification and how the story should work within Deloitte’s existing components.
Each draft became the working document for review. I led feedback cycles with page owners, consolidated comments, clarified open questions and revised the content through approval.
Once the English content was approved, I coordinated the French adaptation, checked hierarchy and content parity, then implemented and QA’d both versions in AEM.
Selected pages
The homepage, Marketing domain and Government Industry pages show the Canadian content within Deloitte’s existing visual components.
Canadian homepage
The layout uses Deloitte’s pre-existing design language and AEM components. My contribution was the Canadian content and its implementation within those constraints.
French adaptation
French required its own adaptation and checks for meaning, tone and completeness. The paired homepage captures show both published language versions.
Domains & industries
The scope covered Home, seven Industries, six Alliances, seven Domains, Front Office Advantage and AI Transformation. Marketing and Government show two distinct subjects within that structure.
Built for the Canadian market
Credits / Attribution
Pre-existing visual system, Adobe AEM templates and components.
Executed audit, content strategy, content development, program coordination, image direction, bilingual adaptation, AEM implementation, QA and publication.
